SERVICE - BROCHURE DESIGN

• A half-fold brochure–also known as a book fold brochure–is constructed by folding an 8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17", 11" x 25.5" or 11" x 33.75" sheet of paper once, creating two equal halves.
• The half-fold brochure is popular among marketing professionals for the flexibility of its format.
  
• Panels are two-sided sections of the final printed brochure, and a half-fold brochure has two panels.
• A page is one side of a brochure panel, and a half-fold brochure has four pages.
• For half-fold brochures, the inside right panel folds to the left, forming a cover on top.
• Two pages are normally used for content, reserving the front page for the cover and the back page for company information.

• A tri-fold brochure–also known as a letter-fold brochure–is constructed by folding an 8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17", 11" x 25.5" or 11" x 33.75" sheet of paper twice.
  
• Direct mail brochure campaigns commonly feature a tri-fold brochure.
• Panels are two-sided sections of the final printed brochure, and a tri-fold brochure has three panels.
• A page is one side of a brochure panel, and a tri-fold brochure has six pages.
• For tri-fold brochures, the inside right panel folds to the left and the inside left panel folds to the right on the top, forming a cover.

• A Z-fold brochure—also known as a fan fold or zig zag fold brochure—is constructed by folding an 8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17", 11" x 25.5" or 11" x 33.75" sheet of paper twice in the shape of the letter "Z".
  
• A Z-fold brochure looks like a fan because the panels do not fold into one another.
• Panels are two-sided sections of the final printed brochure, and a Z-fold brochure has three panels.
• A page is one side of a brochure panel, and a Z-fold brochure has six pages.
  
• For Z-fold brochures, the outside left panel folds to the left and the inside right panel folds to the left, forming the brochure cover.

Need a fresh, new look for your promotional materials? Then try replacing the overused tri-fold brochure or pamphlet with the intriguing accordion fold. This type of fold fits nearly any look, from playful to corporate to mysterious, and works well for nearly any message: consecutive information, maps, or a full-page brochure/poster ad, just to name a few.

• An accordion fold is constructed by folding an 8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17", 11" x 25.5" or 11" x 33.75" sheet of paper.
• Using the accordion fold allows for four, six, eight, or ten-panel brochures, giving you as much, or little, room as you need.
• It saves added expenses incurred with binding and stapling, such as is necessary with most multiple-page booklets.
• Smaller sized accordion fold documents can be double-tabbed and mailed directly to clients.
• A convenient feature of the accordion fold is its simplicity: it does not require designing for panels of varying sizes, as in the case of French fold brochures, since all panels are identical in size.
• Unlike tri-fold, gate fold, or double parallel fold brochures which require precise numbers of panels, accordion fold brochures can have as few or as many panels as are needed.
• The accordion fold is ideal for delivering information in timeline or chronology format, useful for event brochures with day by day schedules, or a self-guided tour brochure that leads the reader from one point to the next. Being able to print an easy-to-open overview map of the event or tour on one side of the brochure is advantageous in both of these applications.
• The design can stretch across the entire face of the paper, since an accordion fold opens flat with one pull. Try stretching a single, appropriate graphic through and between the text on each panel, for instance, a ribbon that winds across the page of a brochure advertising an accessories store.

• A double parallel fold brochure–also known as a parallel center brochure–is constructed by folding an 8.5" x 11", 8.5" x 14", 9" x 12", 11" x 17", 11" x 25.5" or 11" x 33.75" sheet of paper in half, and then in half once again.
• The versatile double parallel brochure mailer is ideal for transactional mailings, customer reports, HR communications and more.
• Panels are two-sided sections of the final printed brochure, and a double parallel brochure has four panels.
  
• A page is one side of a brochure panel, and a double parallel brochure has eight pages.
  
• For double parallel brochures, the paper is folded in half, and then in half once again.
  
• Six pages are normally used for content, reserving the front page for the cover and the back page for company information.

• A gate fold brochure is constructed by folding an 9" x 12", 8.5" x 14", 11" x 17", 11" x 25.375" or 11" x 33.75" sheet of paper.
• The gate fold piece usually has two shortened end panels which can be then folded toward the center. These panels when opened reveal the hidden interior. These two outer panels are typically back-trimmed just slightly (.0625") so they don't interfere with each other when folded. This will inevitably leave a narrow opening at the center of the gate fold. This is unavoidable. It isn't physically possible to have these two panels meet exactly at the center without causing problems.
• The folded piece is then opened and the shortened end panels which had been the front cover on the gate fold piece open again to reveal the hidden center of the gate fold. The progressive reveal is often used for increased dramatic effect.

• A double gate fold brochure is constructed by folding an 9" x 12", 8.5" x 14", 11" x 17", 11" x 25.375" or 11" x 33.75" sheet of paper.
• In double gatefolds there are three parallel folds. The left and right edges of the paper fold and meet in the middle, without overlapping, along a center fold.
• The outer panels (the ones that fold in to the middle) are usually 1/32" to 1/8" smaller than the inner panels (the ones covered by the panels that fold in) to allow for proper folding and nesting.

Typical 4 Panel Gate-Fold Panel Measurements

• 14" x 8.5" (4 panels): 3.4375" - 3.5" - 3.5" - 3.4375"
• 16" x 9" (4 panels): 3.9375" - 4" - 4" - 3.9375"

• A roll fold / barrel fold brochure is constructed by folding an 9" x 12", 8.5" x 14", 11" x 17", 11" x 25.375" or 11" x 33.75" sheet of paper.
• Roll fold / barrel fold brochures commonly have 4 panels with the 2 outside panels being the same size, the 3rd panel being slightly smaller, and the 4th panel being the smallest. The main front and back panels will be visible after the brochure is folded. The remaining panels will be rolled inside and will not be visible after the brochure is folded.

• A right-angle half fold brochure–also known as a French fold brochure–is constructed by folding an 8.5" x 11", 8.5" x 14", 11" x 17" or 11" x 25.5" sheet of paper in half horizontally, and then in half once again vertically.
  
• The 11" x 25.5" brochure with a right-angle half fold is ideal for mailing posters.
• Panels are two-sided sections of the final printed brochure, and a right-angle half fold brochure has four panels.
  
• A page is one side of a brochure panel, and a right-angle half fold brochure has eight pages.
  
• For right-angle half fold brochures, the paper is folded in half horizontally, and then in half once again vertically.